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keyword advertising

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  • Keyword advertising — refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with pay …   Wikipedia

  • Keyword advertising — ist eine Online Werbeform, bei der Werbemittel auf den Ergebnisseiten von Internet Suchmaschinen und Websites abhängig von den individuellen Schlüsselwörtern (Keywords) angezeigt werden. Keyword Advertising stellt die zentrale Finanzierungsquelle …   Deutsch Wikipedia

  • Keyword-Advertising — ist eine Internet Werbeform, bei der Werbemittel auf den Ergebnisseiten von Internet Suchmaschinen und Websites abhängig von den individuellen Schlüsselwörtern (Keywords) angezeigt werden. Keyword Advertising stellt die zentrale… …   Deutsch Wikipedia

  • keyword advertising — UK US noun [U] ► MARKETING, E COMMERCE a form of advertising on the internet, in which a business pays to have an advertisement or a link to a website appear on someone s computer screen when they use a particular word or phrase to search for… …   Financial and business terms

  • Keyword\ Advertising — Auf stark frequentierten Suchseiten (Suchmaschinen) werden häufig Banner (Skyscraper, Buttons...) geschalten, die auf Stichwort reagieren. Je nach Suchbegriff bekommt der Benutzer Werbeeinschaltungen zu sehen, die seinem Interessensgebiet… …   Online-Wörterbuch Deutsch-Lexikon

  • Keyword Services Platform — The Keyword Services Platform (KSP) is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries.The KSP was originally conceived by… …   Wikipedia

  • Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

  • Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… …   Wikipedia

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

  • Semantic advertising — applies semantic technologies to online advertising solutions. The function of semantic advertising technology is to semantically analyze every web page in order to properly understand and classify the meaning of a web page and accordingly ensure …   Wikipedia

  • Editorial Related Advertising — is associated with the concept of Contextual Advertising but differs in its ability to match advertising to content in a much more specific manner. Where Contextual Advertising is keyword based, Editorial Related Advertising is able to also take… …   Wikipedia

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